One of the great thinkers and artists of our time is Will Oldham, who performs under the moniker Bonnie Prince Billy.
Note that I called him a thinker, and not just a songwriter, or musician. Somehow BPB transcends these labels.
Witness his latest tour of local record shops in Washington state. Not only a clever and supportive idea, it's the future of the music business ; two relatively small social networks supporting each other.
Chances are, if you're a Bonnie Billy fan you're likely to frequent local record or book stores anyway.
The idea of a niche artist showcasing himself for free in a small (some would say dying) retail market is brilliantly simple, and a perfect example of what Oldham's about.
All this from the man who has at least ten great albums under his belt, as well as some unique acting roles.
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