Brought to You by BPB

One of the great thinkers and artists of our time is Will Oldham, who performs under the moniker Bonnie Prince Billy.

Note that I called him a thinker, and not just a songwriter, or musician. Somehow BPB transcends these labels.

Witness his latest tour of local record shops in Washington state. Not only a clever and supportive idea, it's the future of  the music business ; two relatively small social networks supporting each other.

Chances are, if you're a Bonnie Billy fan you're likely to frequent local record or book stores anyway.

The idea of a niche artist showcasing himself for free in a small (some would say dying) retail market is brilliantly simple, and a perfect example of  what Oldham's about.

All this from the man who has at least ten great albums under his belt, as well as some unique acting roles.